Pag is the largest town on the island of Pag. It is the most interesting town on the island in cultural and historical terms. It is a town of salt and the famous handmade Pag lace, which is UNESCO protected intangible heritage, which still today lives on the streets of this old medieval town. Built according to a design by the famous Renaissance sculptor Juraj Dalmatinac, the old town centre is a cultural monument which in the summer months offers its guests a multitude of cultural events, entertainment (carnival, folklore...) and meets all tourist demands. Along the 20 kilometres of indented coastline, Pag has beautiful sandy beaches, hidden coves, healing mud and hiking trails.
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